Nike's market share of the athletic footwear market stood at 22.9 percent in 2015. Adidas is one of the top most footwear companies getting its votes from the quality sportswear and equipment it makes and markets in over 160 countries globally.. Adidas's top competitors are Nike, Callaway Golf and PUMA. In the Chinese market Li Ning is the main Adidas competitors, who are generating 19.8 and 16.8 percent market share respectively, and domestic brand Anta with 8% of market share. See Adidas's revenue, employees, and funding info on Owler, the world’s largest community-based business insights platform. The article also covers top Adidas competitors and includes Adidas target market, segmentation, positioning & Unique Selling Proposition (USP). Adidas has been demonstrating a stronger share price performance in 2019 as Adidas shares are outperforming the market whereas Nikes’ have been growing in line with industry performance. As of 2017, Nike held a 21.1 percent share of the U.S. footwear market. The statistic depicts the global market share of athletic footwear companies in 2015. SWOT analysis of Adidas analyses the brand/company with its strengths, weaknesses, opportunities & threats. As a part of marketing strategy the company is aggressively engaged in contracts and … In comparison, adidas, one of Nike’s largest competitors, held less than five percent of this market. Cool Factor Located in Bayern Germany, Adidas is a popular brand for both the famous and the unknown.