The first age is in between 1976 until 1996 were we can observe that all the products sold by Apple were computer related. In 2012 Apple opened 41 stores.
1. International Business strategies of Apple Inc. Palash Goyal -2014 MBA15 2. Apple's International Retail Strategy. Figure 1: Internationalization Drivers. As classified by SIC and NAICS, Apple falls into the category of … 1984 The Macintosh was INTRODUCED 1985 was discharged Steve Jobs 4. global strategies International Strategies. I n t e r n a t i o n a l i s a t i o n S t r a t e g y P a g e 2 | 15 This strategy document updates and revises the 2014-18 version and builds on the success of international activities at Harper Adams University over the last two decades. 1974 The idea for Apple Computers was BORN 1976 First Computer was SOLD 3. Research Issue: Nowadays, technological advancements, declining trade barriers etc are driving the world economy to become more and more integrated and this rapid globalization is enabling SMEs to become international in a quicker yet effective manner. Group 4 2 Headquarted in Cupertino, CA, Apple Inc. is an American multinational company that designs, develops, and sells consumer electronics, computer software, and personal computers. Over the past 10 years, Apple has gone from being a computer company to being a true consumer brand. GLOBAL STRATEGY APPLE INC. December 2, 2013 Group 4: Shashank Agrahara Nagaraj Lauren Patterson Brett Schildhorn John Thacher . Further more, the firms have been using various approaches in entering their target market. A quick glance at Apple’s YouTube page reveals the company has begun producing more 15-second ads designed to run on platforms like Facebook and Instagram rather than broadcast television. Although it is a healthy total, the surprising story about retail is that stores are not being opened as quickly as Apple’s sales and reach are growing. internationalization and entry strategy. Title: Internationalization Process of SMEs: Strategies and Methods. 2001 2011 ipods 4 & 4s 6. The diversification of Apple. The total is the second highest yearly opening rate since the stores first began operating.
Source: Adapted from Yip, G. (2003) And lastly globalization puts pressure on companies to diversify their operations from one market to another in response to competition. First there was the Mac line of computers, then Apple added the iPod, then the iPhone, and little over a year ago, the iPad. Internationalisation Strategy 2020 - 2025. The highest total was in 2008 when 47 stores opened. Tutor: Tommy Torsne. CORPORATE LEVEL STRATEGY OF APPLE COMPUTER INC. Low level of diversification (1976-1996) To examine what strategies have been used by Apple, we divided the period into two ages. Hence the research was explorative in nature and adductive approach was comprehensive adopted with interview. 1986 1997 Apple II was introduced Steve Job returns to apple 5. June 13, 2011 in Tech Musings.