The central purpose of branding is to guide the consumer to choose your product a midst a dizzying array of alternatives. Since the brand name is used every time your company is referred to, it should not be overlooked as simply a device to grab attention, but as a vital part of the positioning process. Subsequently, through guided moderation and the use of proven creative techniques, the participants of the naming workshop are given procedures and methods so that they can later create names on their own. But if you approach it the way a naming agency would, you'll have better chances of success. TWENTY WORKSHOP TECHNIQUES (From: The Workshop Project Newsletter,Vol 2, Issue 3, Spring 2001) Workshops are developed with the idea that there are different learning styles and that these learning styles can be accommodated using different facilitation techniques.This article provides examples of techniques to use for a variety of situations. Let us share with you some of the workshop techniques we implemented. A workshop on ADA regulations should be held in a physically accessible space and demonstrate sensitivity to the concerns of the disabled. A good beginning makes a good ending. AD303 Design AnD Business – PHASE 1 – NAMING WORKSHOP AD303 Brand Naming Workshop Brand Naming Workshop is designed to provide you with a systematic and strategic way to: Clearly articulate your brand position and establish a strategic set of criteria upon which to establish its new brand name. Naming your brand — whether it’s your company, products, or services — is a decision that can shape the future and trajectory of your business. The classic methods for encouraging creativity such as mind mapping or attribute listing are on the agenda. By involving the right stakeholders from the very beginning, in a kick off workshop, we gather a huge amount of information about the company, the project, the end-users and their learning environment.Rather than sending an email with a list of questions, these days we take action. Brand Naming Toolkit – Techniques And Insights. You will learn a systematic approach to generating and selecting brand names, and how to test them. The entire process starts with a good naming workshop to help set up the playing field, establish key parameters, and ultimately increase your chances of reaching consensus. If you're conducting a workshop on experiential education, for example, it should be experiential, not a lecture. In this article you will find an introduction to a brand naming process. A technique being introduced should be practiced in presentation as well as in activities.

Through a deep Q&A discussion and supporting workshop exercises, we will identify …